A link-in-bio page takes about ten minutes to build and roughly a year to get right. This guide covers the ten minutes, and the handful of decisions inside them that determine whether the page does anything useful.
Before you start: decide the one thing
Skip this and the rest goes wrong. What is the single action you most want a visitor to take? Buy the thing, book the call, join the list, watch the video. Not four things — one.
Everything else on the page is allowed to exist, but that one action gets the best position and the strongest button. A page where five things shout equally is a page where a visitor picks none of them.
Step 1: Claim your address (1 minute)
The part after the slash is what you will be saying out loud and printing for years. Two tests before you commit:
- Can you say it down a phone without spelling it? If not, it will cost you visitors every time you share it.
- Can you type it on a phone keyboard without switching layouts? Hyphens are easy, underscores are not.
Letters, numbers, hyphens and underscores are allowed; three characters minimum. Your own name is almost always the right answer if it is available.
Step 2: The top of the page (2 minutes)
A visitor decides whether they are in the right place in about a second, and they decide it from the top of the screen. You need a photo or logo, your name, and one line saying what you do. That is it. The line is not a mission statement — "I make ceramics in Lisbon" beats "Passionate creator on a journey" every time.
Step 3: Your blocks, in the right order (4 minutes)
Now add the one thing from earlier, first. Then everything else, in descending order of how much you care about it.
The common mistake is ordering by category — all the social links, then all the shop links, then contact. Visitors do not read in categories. They read down until something is interesting or they leave, and most leave inside one screen.
- A featured link for the one thing, with an image, so it looks different from the rest
- Two or three plain links for the next most important things
- Embeds — your latest video or track plays on the page rather than sending people away
- Contact — a form, a WhatsApp button or a vCard, depending on how you like to be reached
Step 4: Make it readable (2 minutes)
Most of your visitors are on a phone, outdoors, one-handed, half paying attention. Three things matter more than everything else in the design panel:
- Contrast. Pale grey on white looks refined on your laptop and vanishes on a phone in sunlight.
- Buttons that look tappable. If your buttons are the same colour as the background, they read as decoration.
- One accent colour. Give it to the thing you most want tapped and let everything else be quiet.
Check it in dark mode too. Phones switch themselves over in the evening, and a scheme built only for a white background spends half its life looking broken.
Step 5: Put it everywhere (1 minute)
Into the link slot of every profile you have. Into your email signature. Onto a QR code for anything physical — and make that QR code dynamic, so you can repoint it later without reprinting.
Then leave it alone for a week
After a week, look at your statistics — specifically the taps per block rather than the view count. Views tell you how well you are promoting the page. Taps tell you whether the page works.
Plenty of views and few taps means the page is asking for too much or hiding the good part. Few views and plenty of taps means the page is fine and the problem is upstream. Then change one thing and wait another week. Changing six things at once tells you nothing about which one helped.
Build your page free — three pages, ten short links and five QR codes, no card required.