Every link-in-bio tool puts a page behind one link. What separates them is what happens next — whether you can sell from it, what it costs you when you do, and whether the rest of your links and QR codes live in the same place or somewhere else entirely. Here is what each of the main options is really built for.
First, the thing nobody tells you
These products look almost identical on their marketing pages. Buttons, a photo, some themes. The differences that will actually annoy you in six months are rarely visible at signup:
- What share of a sale you keep, and whether card processing comes out of your side or theirs
- Whether money reaches your own bank or sits in someone's balance until you withdraw it
- Whether your page address is portable if you leave
- Whether you need a second subscription for short links and QR codes
Linktree
The one people mean when they say "link in bio". It is the most recognised name, has the largest template library, and its domain is the most widely whitelisted across social platforms — which genuinely matters, because some platforms treat unfamiliar link shorteners with suspicion.
Best for: people who want the safest, most recognisable option and are mostly linking rather than selling. Watch for: commerce features and deeper analytics sit on the paid tiers, and the free tier takes a cut when you sell. Their plans are Free, Starter, Pro and Premium — check their pricing page for current figures, as they vary by region.
Beacons
The most feature-dense free tier of the group. It bundles a store, a media kit and email sending into the page itself, which is a genuinely good deal if you are a creator pitching to brands and selling digital products.
Best for: creators who want a store and a media kit without paying up front. Watch for: the free tier's generosity is paid for with a transaction cut on sales, and the email allowance is small. If you sell steadily, do the arithmetic on that percentage against a flat subscription elsewhere.
Bio.link
The minimalist. It does the core job quickly and gets out of the way, with far less to configure than the others.
Best for: someone who wants a tidy page in five minutes and will never need a store. Watch for: you will outgrow it if you start selling or want detailed analytics.
gomy•bio
Our angle is that a bio page is not the only link you own. Most people who need a bio page also end up shortening links for emails and texts, and printing QR codes for something physical. Everywhere else those are three products and three bills. Here they are one account, one dashboard and one set of statistics.
The free plan includes three bio pages, ten short links, five QR codes and 30 days of statistics. Paid plans start at $2.99 a month and add pixels, geographic and device targeting, A/B testing, QR logos and frames, custom CSS, and a year of statistics.
On selling: gift sales settle into your own Stripe account rather than an internal balance you withdraw from, and we keep 20% of the sale — with Stripe's card processing cost coming out of our share, not yours. That is a genuinely simple number rather than a low headline percentage with fees stacked underneath it, but it is not the cheapest percentage available, and if you sell high-value items regularly you should compare it against the alternatives above.
Side by side
| Linktree | Beacons | Bio.link | gomy•bio | |
|---|---|---|---|---|
| Free plan | Yes | Yes, feature-rich | Yes | Yes |
| Brand recognition | Highest | Growing | Low | Low |
| Built-in store | Paid tiers | Yes, free tier | Limited | Gifts and products |
| Money goes to | Platform balance | Platform balance | Varies | Your own Stripe |
| URL shortener included | No | No | No | Yes |
| QR codes included | For your page | For your page | Basic | Full, dynamic and trackable |
How to actually choose
Answer one question honestly: are you mostly pointing people somewhere, or mostly selling to them?
If you are pointing, pick on recognition and speed — Linktree or Bio.link will serve you for years and the differences are cosmetic. If you are selling, the percentage matters more than the design, so work out what you expect to sell in a year and multiply. And if you keep finding yourself needing a short link for an email or a QR code for a flyer, count how many subscriptions that is costing you across three products.
There is no wrong answer here, only an expensive one you discover eighteen months in. Try gomy•bio free if the all-in-one part is what you have been missing.