How do exclusive content unlocks work?

Last updated on September 21, 2026

Any gift listing can have exclusive content attached — a text message, a link, or an image — that's automatically revealed to whoever buys it.

To attach exclusive content to a gift:

  1. Go to My Gift Shop.
  2. Open the gift you want to add content to.
  3. Choose a content type (text, link, or image) and fill it in.
  4. Save — buyers will now see it immediately after paying.

For buyers: if you're signed in when you buy a gift, the unlocked content is saved permanently to your My Unlocks library so you can come back to it anytime. If you check out as a guest, you'll see the content once on the confirmation page right after payment, so make sure to save it then.

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