Your dashboard shows visits to the page and taps on each block, along with where visitors came from and what they were using. The useful number is not the visit count — it is which blocks people actually tap.
What is recorded
- ViewsHow many times the page was opened
- Taps per blockWhich things on the page people actually used
- ReferrersWhich platform or site sent them
- Country and deviceWhere they were and what they were holding
Reading it properly
A view count on its own tells you how well you are promoting the page, not how well the page is working. The number that tells you about the page is the ratio between views and taps.
- Plenty of views, few taps People are arriving and leaving. Usually the page asks for too much, or the thing you want tapped is too far down, or it is not obvious what it is for.
- Few views, high taps The page works. The problem is upstream — the link is not in enough places, or the profiles pointing at it are not getting traffic.
- One block taking everything Worth knowing. Consider whether the others are earning their space, or whether they are just pushing the winner further down.
How far back it goesThe free plan keeps 30 days of statistics; paid plans keep a year. Older data is removed rather than hidden, so export anything you want to keep long term.
Change one thing at a timeReordering the whole page and rewriting every label at once tells you nothing about which change worked. Move one block, wait a week, look again.
Related: the blocks you can add.