URL Shorteners Tips on link shortening, tracking clicks, and using short links effectively.

Every URL shortener shortens URLs. What you are really choosing is whose domain your links depend on, what happens to them if you leave, and how much analytics you get before the paywall. Here is an honest look at the main options. Ask these four...

A click is one of the weakest signals in marketing, and one of the most over-interpreted. Used carefully it will tell you which channel is worth your time. Used carelessly it will tell you a confident story that is wrong. What is actually...

You will see it quoted everywhere that branded links increase clicks by some impressive percentage. The honest version: the effect is real but highly situational, and it is not the best reason to use your own domain. Why a branded link helps at...

A URL shortener turns one long link into a short, trackable one; a link-in-bio page turns one short link into a whole page of multiple destinations. They solve different problems, and most people who post regularly on social media end up using both...