AdRoll uses its pixel to build retargeting audiences and report conversions across the display and social networks it buys on your behalf.
Finding your advertisable ID
In AdRoll, open Settings › Pixel. The snippet contains an adroll_adv_id value — that is the identifier to copy.
e.g. ABCDEFGHIJKLMNOPQRSTUV
Two values in the snippetAdRoll's code also includes
adroll_pix_id. The advertisable ID is the one that identifies your account.Adding it to gomy•bio
- Open Pixels Go to Dashboard › Pixels in the sidebar.
- Add a pixel Select Add Pixel.
- Name it Give it a name you will recognise later, such as "AdRoll – main". The name is only for you; visitors never see it.
- Choose the provider Pick AdRoll from the Provider list, then paste the ID you copied.
- Save it The pixel is now stored, but it is not firing yet — a pixel only runs on the pages you attach it to.
- Attach it Open any short link or bio page, find its Pixels setting, and tick this pixel. Use View Links on the Pixels screen to see everywhere it is already attached.
Check it is really firingAdRoll's pixel status page reports when it last received a request, usually within a few minutes of a real visit.
A note on consentTracking pixels set cookies in your visitors' browsers. If you have visitors in the EU or UK, keep the cookie banner enabled so analytics scripts only run once a visitor accepts them.