The Google Ads tag connects clicks on your ads to what people actually did afterwards, so the platform can report conversions and optimise bidding.
Finding your conversion ID
In Google Ads, go to Goals › Conversions, open the conversion action you want to track and choose Tag setup. The conversion ID begins with AW-.
e.g. AW-123456789
Conversion ID and conversion labelSome setups also generate a label for a specific action. The ID above identifies your account and is the part that belongs here.
Adding it to gomy•bio
- Open Pixels Go to Dashboard › Pixels in the sidebar.
- Add a pixel Select Add Pixel.
- Name it Give it a name you will recognise later, such as "Google Ads – main". The name is only for you; visitors never see it.
- Choose the provider Pick Google Ads from the Provider list, then paste the ID you copied.
- Save it The pixel is now stored, but it is not firing yet — a pixel only runs on the pages you attach it to.
- Attach it Open any short link or bio page, find its Pixels setting, and tick this pixel. Use View Links on the Pixels screen to see everywhere it is already attached.
Check it is really firingUse the Google Tag Assistant extension, or watch the conversion action in Google Ads — it moves from "Unverified" once traffic arrives.
A note on consentTracking pixels set cookies in your visitors' browsers. If you have visitors in the EU or UK, keep the cookie banner enabled so analytics scripts only run once a visitor accepts them.